Sales Consulting Services for B2B Sales Teams

Helping B2B sales teams win more customers with clarity, confidence, and proven process.Helping founders evolve their sales messaging from product-led to customer-driven — built to scale.

We help B2B sales organisations create or reset their strategy, structure, messaging, and execution.

With 25 years of international experience across the UK, US, and German markets, Paul brings a structured, practical, and modern approach to building high-performing sales teams.

Sales Strategy & Positioning

Strategic audit of structure, goals, and market fit.

Outcome: Clear foundation on which to build your sales function.

Messaging & Sales Materials

Create sharp messaging, decks, and sales assets.Shift from product-led messaging to a challenger and solution-led narrative that resonates with buyers and scales with your teamOutcome: Unified, buyer-relevant narrative.

Sales Process & Training

Define and embed a repeatable, buyer-aligned process.1:1 and group training + AI sales coaching.Outcome: Pipeline clarity and team confidence.

• Key

Structure & Interim Leadership

Sales organisation redesign, team support, or hands-on leadership
Outcome: Fast traction with long-term thinking

About the Founder:

Paul Downing is a sales consultant and fractional sales leader specialising in helping B2B technology startups and growth-stage businesses build scalable, buyer-focused sales strategies. With over 25 years of sales, account management, and business development experience across the UK, US, and German markets, Paul brings proven methods, process-driven approaches, and hands-on leadership to teams aiming for market entry, accelerated pipeline growth, and repeatable sales success.

International Sales Leadership: 25+ years delivering results in major markets (UK, US, Germany) as Key Account Director and Senior Sales LeaderConsistent Sales Excellence: Multiple top-performer awards and record setting deals at industry leaders such as Talend, Informatica, Delphix and Panaseer. Exceeding annual expectations (eg. 156%, 125%...).Large, Complex Deal Management: Led and closed the largest transactions in company history, revitalized underperforming sectors and managed enterprise accounts at all organizational levels.Go-to-Market Strategy Development: Built pipelines, defined account strategies, and led successful market entries and launches alongside executive stakeholders (CEO, CRO, CMO)Solution & Challenger Selling: Certified in elite methodologies (MEDDICC, Challenger Sales, SPIN, Account Strategy Development) and adept at moving from product-centric to buyer-centric selling.Hands-on Training and Mentoring: Known for coaching teams, leading business development efforts, and motivating peers through infectious drive and relationship building.References & Credibility: Strong client-facing reputation with testimonials endorsing his consultative approach, dedication and relationship building ethos.

We typically work with:

• B2B startups and scale-ups• Founders and teams moving beyond product-led sales into scalable, buyer-led messaging• Sales teams preparing for growth or change• UK and US companies entering the German market

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